This fall, we are hitting the open road and celebratIng 150 years of college football through fans and Food.
We ALL love food!
~1/3
of the U.S. population 18 years and older say they are college football fans. So are we!
Sports and food build community and camaraderie.
Rootspective knows we have a tremendous opportunity to use our journalistic and storytelling expertise to connect with fans, towns, schools, restaurants, farms and other partners by sharing their stories about food and football.
Rootspective will celebrate the traditions, food and the fans who have made college football so special. During the 2019 season this journalistic adventure will visit multiple campuses and share these stories through multimedia storytelling & social media to learn about how food and fandom can connect us and have impact within our communities.
College football fans have influence. The top ten brands in the U.S. alone spent over $152 million in advertising during the 2016 college football season (Nielson 2016). Advertising spend increased 23% from 2016 to 2017. The 366 regular season telecasts last year averaged 1.8 million viewers. Home games often have highly positive local economic impact.
Hop in the car and join us!
One Day, One Game.
Exploring food waste solutions, Recycling Loops and local sourcing
with The University oF VirginiA
UVA's 2019 Green Game is on Oct. 19: Duke @ UVA. During one Saturday we run around the area to see where food waste goes from the UVA alumni tailgate, which leads us to the Morven Kitchen Garden.
With Eric Walter, Black Bear Composting, checking out where the food waste goes after UVA game days and alumni tailgates.
Learning about Bold Rock Hard Cider food waste donations, recycled bottles, local sourcing and more!
UVA Alumni Tailgate - food, football, composting and recycling!
Fasten your seatbelts!
Where do you want rootspective to go?
